Now, when we live in a digital era, web development is the key for successful business. But! Web development has its dark side. This article is about this dark side of web development The dark side is the list of the peculiarities, which make your visitors click off your website. You may run successful business, but how many customers your website brings you? I’m sure, that you’ve decided to start web development, because it is a great tool to boost business income. Does this tool work for you? Let’s see. Check your website and think if there are following peculiarities, which drive website visitors away.
To keep visitors you should make them happy. It sounds very simple and clear, but in fact it’s difficult to achieve. Web development can be successful, just in case you know what website visitors like and what they dislike. There are a lot of mistakes in web development and in this article you can read about typical things, which drive website visitors away from your website. Sir Winston Churchill said: “Who owns the information, owns the world”. If you own the information about what website visitors dislike, you can avoid these things.
1. Confusing navigation
The first thing, which website visitors hate is a confusing navigation. Sometimes, navigation is hidden or too complex and this is very irritating.
If you want to keep visitors, you should keep navigation simple and clear. Plan web development accurately. Locate the navigation bar on the top of page, this is the most custom location. Also, use simple phrases for contents such, as “contact us”, “about” etc, which can drive website visitors directly to the page, they are looking for. Also, follow human logic and imagination in web development, because website visitors should clearly imagine content, according to the name of page. Don’t let any of pages to be a dead end for your website, guide website visitors to the destination point, no matter, where they start their web journey. Make a clickable logo, which can guide website visitors to the homepage from each page of your website.
2. Unclear CTA button
CTA button is the most important button in web development. The more times CTA button is clicked, the more new customers you get. Sometimes website visitors don’t know what to do, because CTA button is unclear.
You must account the fact, that not all website visitors go directly on the home page. Make sure that your website visitors know what to do. You must guide website visitors through the website. Any page must have CTA button with clear name. This name should include simple instructions, such as “contact us”, “click here”, “follow”, “subscribe” etc. This is what keeps visitors and what makes them click the button.
3. Chaotic pages
One more thing, which kills conversion is chaotic pages. Web design is the what makes people like your website and enjoy the web journey. Website visitors leave the website if they don’t like the design.
The face of your website is a homepage. Keep in mind, that not all website visitors go directly to the homepage. For this reason, all pages should look as good as homepage. People hate cluttered pages with lots of useless information, pictures and endless text. Pages should have clear web design and be easily organized. Your pages should feel comfortable.The navigation bar should guide website visitors through the website. Also, this navigation bar should have the same design and location on all pages.
4. Stock pictures
Stock pictures don’t show the individuality of your brand. The quality of pictures is the index of web development’s quality.
To keep visitors happy, you should have unique web design. Web design is as important as web development. Logo and all web pages should look unique. A professional photographer is a good way to create unique photo content and keep visitors. Web design should tell a story of your brand and should be special. This is what keeps visitors.
5. Not responsive web design
The majority of website visitors abandon to visit the website via mobile device if it is not responsive.
Responsive web design allows web pages be viewed on any device. It means, that responsive web design is flexible, so page is depicted on any device, adopting to the size of screen without losing the content. If you implement responsive web design, you will keep more website visitors, who use different devices.
6. Long loading
Website visitors expect website to load less than 2 seconds and even one-second delay makes them impatient.
If you don’t want to suffer losses in conversion, you should optimize your website’s load performance.
Now you know the most common mistakes in web development. There are long loading, not responsive web design, confusing navigation, chaotic pages, unclear CTA button and stock pictures.