Six mistakes, that kill apps

Are you planning to build an app? Well, that’s great. Mobile apps are very popular and custom app is a great idea as new business or as tool for already existing business. Telling the truth mobile development path is enough difficult if you are not professional developer, but regular guy with another one great idea of app for business. There are a lot of common mistakes, which you can make. I want to help you and warn you about these common six mistakes.

#1 Wrong platform

Thanks for the image

Problem:

It’s easy to fail in choosing good platform for mobile development. It’s not enough just to ask a developer which platform will be the most efficient. Some developers base their platform choice on stereotypes. E.g. You can get an advice to build iOS app, because it’s considered, that monetization of app for business will be easier on the AppStore. Research says that AppStore generates $5.4 billion in revenue while GooglePlay generates $3.3 billion in the same quarter. But what about one more fact in this research, that iOS users download over than 2 times less apps than Android users? As you see, the same stereotype may be true and may be false.

Solution:

What should you do? Do not listen to stereotypes when you build an app. Do your own research, learn different sources and make your own conclusion about right platform for your app for business.

#2 Monetization will be instant

Thanks for image

Problem:

It’s not a problem, rather it’s common misbelief. If you expect instant monetization of app for business, you are wrong. You can’t earn with your app for business instantly. Mobile development is lasting process as well as monetisation.

Solution:

What should you do? Keep calm and forget about this misbelief. Free advice: you’d better think about how you want to earn with your custom app. There are variety of scenarios how you can earn with your custom app. When you build an app you can implement such feature as in-app purchasing. For instance users may buy some goods or services related to your business. Also, you can implement in-app advertising or paid member subscription to make money. Also you can use all possible opportunities to make money, but at first you should make sure that they suit your app for business. My advice here is simple. Do the research, find similar successful custom apps and check how they monetize.

#3 Too optimistic about success of app

Thanks for image

Problem:

If you believe that because you have unique idea, your app for business will sell itself, you’re wrong. Be realistic about your custom app launch. The thing is, that after launch, your app for business come to the market with millions of competitors, so you need a plan how to tell people about your custom app.

Solution:

What should you do? You need exhaustive plan to increase visibility of your custom app. To build the plan and start app marketing campaign you should define your target users, who will download custom app and use it. The easiest way to define target audience is to define the problem, which your custom app solves. People, who need the solution of this problem are your target audience. Now you know who are your future users, so while you build an app, you can plan marketing campaign for your target audience.

#4 Think that you can be beta tester of your app

Thanks fpor image

Problem:

If you think, that you can be beta tester for your app, well, it’s a problem. Let me explain. When you build an app, you need beta testing and this testing is not just about finding bugs. Beta testing is crucial for user experience and customization of your app.

Solution:

What should you do? Find your future users, ask them to test your app for business, then listen to the honest opinion. After that you can improve user experience and build an app which users will definitely like.

#5 You try to make everything perfect

Thanks for image

Problem:

When you build an app, you want to make everything perfect and try to change smth or add smth on each stage of mobile development. On the one hand perfectionism is a great way to build amazing user-friendly app. On the other hand one more regular correction may become the reason, why your custom app will never release and you mobile development will last for years while it could be couple months at the beginning.

Solution:

What should you do? Try to focus on the core features when you build an app. Your app for business solves the problem, so choose only that features, which are important to solve this problem and also, those, which is needed to build user-friendly and custom app. After release you can add non core features, that you want, because a custom app should be updated regularly.

#6 Listen to the gut feelings

Problem:

This is a very common problem, because we believe that we are always right. Many product owners want to build an amazing app and they think, that success of mobile development depends only on their ideas. This is partially true, but all objectives should be realistic and approved by your development team. They’re experienced in mobile development and have many projects behind them, so you should trust your team and listen to their advices.

Solution:

What should you do? Trust both, your gut feelings and professional advice of your mobile development team. Ask their advice and they will alway tell you what is better for your product.

In fine

Follow our advices, cooperate with you mobile development team and you’ll succeed. Good luck!

You can Contact us anytime to ask or discuss anything